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Brand Ambassador Software
That Makes Promo Execution Measurable

Track event and retail execution, report on field activity, coordinate your promo team, and turn what ambassadors see in the field into insights managers can actually use.

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Helping Companies Represent Top Brands In Over 50 Countries

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Event Execution and Field Reporting in One Place

Brand ambassador event and retail execution reporting in Outfield

Centralized Reporting on Event and Field Activity

Outfield gives managers a single view of event progress, retail execution, and field activity across the entire promo team. Ambassadors log what they're seeing and doing in the field, and managers get consolidated reporting without chasing fragmented submissions from multiple sources. For how this connects to broader field coverage, see field sales software and sales rep tracking .

Schedule Events and Keep Your Team Coordinated

Outfield's event management tools let managers schedule promo events for individuals or groups, assign tasks, and give ambassadors clear direction before they go into the field. Built-in call forms and activity checklists keep execution consistent across the team regardless of location.

Brand ambassador event scheduling and task management in Outfield
Market insights and field observation data captured by brand ambassadors in Outfield

Turn Field Observations Into Market Insights

Brand ambassadors see things competitors and managers don't — shelf placement, competitor activity, consumer reactions, and retailer feedback. Outfield captures those observations in structured form so they surface as actionable insights rather than getting lost in text messages and informal notes. Pair that with sales mapping software to understand where those insights are coming from geographically.

Keep Your Promo Team Motivated With Goals and Friendly Competition

Outfield gives promo teams the same performance tools as field sales — goals, leaderboards, head-to-head contests, and visible progress tracking. Managers can use competition to drive execution consistency and recognize ambassadors who are putting in the work. See sales contest software and performance management for the full picture.

Promo team leaderboard and performance goals for brand ambassadors in Outfield

Brand Ambassador Management Solutions

Field CRM With Performance Built In

Manage every account, contact, and deal from the field — with the performance tracking and engagement tools that keep your outside team improving.
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Goal & Performance Management

Our goal & performance management systems have become completely unmatched in the industry...going far beyond sales quotas.
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Sales Competitions & Leaderboards

Create a friendly & competitive environment that coaches up your rookie reps and lets your superstars lead by example.
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Territory Management

Easily manage accounts & touchpoints on-the-go, colorize maps, conditional forms, business card scanner, works offline, & more.
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Non-Intrusive Rep Tracking

The perfect compromise between employee freedom & the necessary GPS driven accountability to drive your revenue goals.
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Sales & Account Mapping

Visualize & uncover your best opportunities, effortlessly prospect for new leads, discover regional insights, & boost your sales numbers.
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Route Planning

Reduce your windshield time, optimize routes in seconds, manage visits & mileage on-the-go.
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Calendar & Scheduler

An easy-to-use calendar & task reminder system to stay on top of your planning & scheduling...and even tie it to your goals & KPIs.

Order & Inventory Manager

Take orders both on & off site, create & send invoices, track inventory to anticipate demand surges, analyze revenue performance, & more.

Team Chat

Instantly communicate with your entire team or any subgroup. Speed up your workflows, provide quality feedback, share files, & more.

Sales Pipeline Management

Manage your sales process on one screen, easily drag-and-drop opportunities from stage to stage, & tailor it to your unique workflow to uncover the key factors impacting your top line goals.
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Brand Ambassador Software FAQs

What is brand ambassador software?

Brand ambassador software helps companies manage, coordinate, and report on the work of field marketing teams and promo reps. It gives managers visibility into event execution, retail activity, and field observations — while giving ambassadors a structured way to log what they're doing and seeing in the field.

How does Outfield help manage brand ambassadors?

Outfield gives managers tools to schedule events, assign tasks, track activity, and report on field execution across the entire promo team. Ambassadors log visits, complete call forms, capture photos and notes, and check in at locations — all from the Outfield mobile app. Managers get consolidated reporting without chasing fragmented updates.

Can Outfield track retail execution for brand ambassador programs?

Yes. Outfield is designed for retail execution tracking. Ambassadors can log shelf placement, check display compliance, capture photos, record competitor observations, and complete structured visit checklists. That data flows into centralized reports so managers can see execution quality across accounts and locations.

How does Outfield help capture market insights from the field?

Brand ambassadors often see things that never make it back to the people making decisions — competitor activity, consumer reactions, retailer feedback, shelf conditions. Outfield captures those observations in structured form during the visit, so they surface as actionable data rather than informal notes that get lost.

Can Outfield be used for event management and scheduling?

Yes. Outfield includes event scheduling and task management tools so managers can organize promo events for individuals or groups, assign pre-event preparation tasks, and ensure ambassadors have clear direction before they go into the field. Post-event activity and outcomes are logged in the same system.

Does Outfield work for remote or distributed promo teams?

Yes. Outfield is built for teams spread across territories and markets. Managers can see what's happening across the entire team in real time — without being on-site. Ambassadors work from the mobile app and sync activity as they complete visits, making it practical for geographically distributed programs.

Can Outfield integrate with other marketing or CRM platforms?

Yes. Outfield integrates with Salesforce, HubSpot, Microsoft Dynamics, Zoho, and NetSuite, as well as other marketing and operations tools. Field activity and event data captured by ambassadors can flow into the systems your marketing and sales teams already use.

What industries use Outfield for brand ambassador management?

Outfield is used by brands that rely on in-person market presence — beverage, consumer packaged goods, cannabis, food and beverage, and health and wellness brands. Any company running field marketing programs, retail activation, or distributed promo teams can use it to manage execution and capture field intelligence.

We Lead The League In Assists

Trusted by Fortune 500 companies on down to small teams. Here are just a few of our happy customers...

Farmer's Insurance Logo
Quikrete Logo
Sabre Logo
Tillamook Logo
Caulipower Logo
Denizens Brewery Logo
Dymatize Logo
Chosen Foods Logo
Yakima Logo
Ghost Logo

"This app and the software is awesome. It does not have a bunch of stuff like other CRMs that we will never use. Also their support has been amazing. Highly recommended for companies that have reps in the field!"

Ginger Allen, President, Your Marketing Liaison

Sales Manager Headshot Of Our Customer

"This app continues to save me precious time everyday, and is allowing me the ability to truly maximize every single second with my accounts! The ability to now route and OPTIMIZE my store visits is truly remarkable."

Paulie P., Territory Manager, Corr Jensen

Sales Manager Headshot Of Our Customer

"Outfield's League Play has created comradery and a competitive spirit in my team and everybody loves it. We love the lead changes, nicknames, we share screenshots all the time and knowing who is on fire! It’s really helped with my team morale and has brought us together."

Christina Welsh, Retail Director, GPen

Sales Manager Headshot Of Our Customer

Easily Integrate With 5000+ Apps Out-Of-The-Box

Save time by automating your workflows. Outfield makes it easy to link any of the important actions you perform in Outfield with your other business apps. Here are just a few of the many possibilities.


Quickbooks Logo

QUICKBOOKS

Closing a deal in Outfield creates an invoice in QuickBooks
Google Calendar Logo

GOOGLE CALENDAR

Adding a Google Cal event adds a stop to your route in Outfield
Hubspot Logo

HUBSPOT

New form submission in Hubspot creates a lead in Outfield
Microsoft Outlook Logo

OUTLOOK

Adding a meeting in Outfield sends a followup email via Outlook
Google Sheets Logo

GOOGLE SHEETS

Updating an account row in Google Sheets syncs to Outfield
Xero Logo

XERO

New quote in Xero creates an account note in Outfield

Fetching The Latest From The Playbook

We’re on a mission to make brand ambassador management
more rewarding for reps to improve & perform well.

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